Primal Strength Coaches

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I specialise in getting clients really strong and guiding them towards their physique ambitions, providing nutritional guidance and habit formation so no matter the goal, my clients can rock up every day knowing every step is purposeful and specific to any outcome  

About Seb

My life hasn’t always revolved around lifting weights and making progress; I once lived as a labourer, getting by day-to-day while aspiring to be a poet (seriously!).

 However, when I started lifting weights, I discovered my passion for the process and structure it involved. This led me to powerlifting, where I aimed to lift as much weight as possible, whether from the floor or my chest, and I noticed the positive changes in my physique.

Like many journeys, mine had its ups and downs over the years. I became deeply interested in the subject, and my mental health significantly improved during this time. To better understand this transformation, I studied behavioural science at university and later pursued an exercise and sports science degree. My goal was to combine both fields by helping my clients achieve a better quality of life. Not just through lifting heavy weights but by guiding them toward personal growth so they wouldn’t have to second-guess whether their efforts were leading them to become better versions of themselves, both inside and outside the gym.

Coaching has become my identity. I see myself as constantly evolving, seeking to educate as much as possible and guiding my clients toward a more purposeful pursuit of any outcomes they wish to achieve.